For European Companies To Safely Enter into the Brazilian Market.
The Mercosur-EU agreement changes everything. Is your company ready?
Tariff reduction of 91% on European products. A window to capture market is open. Without the right strategy, you fall behind.
After 25 years of negotiations, the European Union and Mercosur reached a historic political agreement that represents the biggest transformation in trade relations in decades.
The progressive tariff reduction until 2040 will benefit 91% of European products exported to Brazil.
It is estimated economic injection into the Brazilian GDP will be US$ 9 billion in the first few years, creating an unprecedented wave of demand.
The Mercosur-EU agreement changes everything. Is your company ready?
Tariff reduction of 91% on European products. A window to capture market is open. Without the right strategy, you fall behind.
It is estimated economic injection into the Brazilian GDP will be US$ 9 billion in the first few years, creating an unprecedented wave of demand.
The Mercosur-EU agreement changes everything. Is your company ready?
Tariff reduction of 91% on European products. A window to capture market is open. Without the right strategy, you fall behind.
After 25 years of negotiations, the European Union and Mercosur reached a historic political agreement that represents the biggest transformation in trade relations in decades.
The progressive tariff reduction until 2040 will benefit 91% of European products exported to Brazil.
It is estimated economic injection into the Brazilian GDP will be US$ 9 billion in the first few years, creating an unprecedented wave of demand.
Entering Brazil requires much more than a reduction in tariffs. It requires a deep understanding of regulation, taxation, distribution channels, business culture, and flawless operational execution.
The 5 Mistakes That Cost Millions When European Companies Enter Brazil
And why most find out too late
- Underestimating regulatory complexity
- Ignore Brazilian indirect taxation (loose 20-30% margin)
- Choosing the Wrong Partner (Distributor, Representative, or Integrator)
- Not Adapting Value Proposition and Message to the Brazilian Market
- Operate without a local business structure
US$ 100 Billion was...
...the EU-Brazil bilateral trade flow in 2025. With the agreement in place, projections indicate significant growth, according to the Ministry of Foreign Affairs.
First-mover advantage in your segments
Brand positioning before intra-EU competition
Consolidated business relationships with distributors and key customers
Operational structure ready to scale when the agreement fully enters into force
Priority Sectors Benefited by the Mercosur-EU Agreement
B2B technology
(SaaS, Industrial IoT, Healthtech)
Reduced tariff barrier, asset-light business model
Cosmetics and
Personal Care Products
Premium Consumption on the Rise
Industrial Machinery and
Auto Parts
Immediate tariff reduction, growing demand for Brazilian industrial modernization.
Premium Food
and Beverages
Wines, cheeses, olive oils, processed foods — an expanding market in Brazilian classes A and B
Chemicals and Pharmaceuticals
Growing Structural Demand
Brazilian Tax Reform: Simplification in Progress
Implementation already ongoing with a roadmap from 2023 to 2033
In addition to the trade agreement, Brazil is implementing a radical tax reform that will simplify the indirect tax system. The reform promises:
- Simplification of the tax system
- Transparency in tax rates
- Reduction of tax disputes
- Increased competitiveness for companies operating in Brazil
- Stimulating foreign investment
Introducing CrossVision
Your Strategic Partner to Enter Brazil successfully
Proven methodology. Local execution. Responsibility for results.
CrossVision is a consulting firm specialized in business strategy, marketing and sales, with more than 15 years of experience.
Our mission is simple: to help companies achieve sales results in a structured and sustainable way.
We are not a traditional consultancy that delivers reports and disappears. We manage the entire Go-To-Market cycle from the scratch. Since market analysis, business strategy and commercial channels structuring. We deliver a turn-key operation for your company.
Our proprietary 4A's Methodology applied to Go-To-Market
One of our best specialized services available for European companies that recognizes intelligence is fundamental to support decision making and strategies design.
If your company relies solely on empirical trial-and-error testing, we are not the right partner for you. We do not believe that acting without information and a clear strategy is a safe approach to business growth. Especially when entering the Brazilian market, with all its complexities, moving forward without first analyzing the entire business environment is a sure path to failure.
To successfully establish a presence in Brazil, your company needs a deep understanding of its target market, as well as a detailed analysis of the tax and regulatory environment, which are often highly complex and usually come as a surprise to foreign companies.
The way you deliver value to your target customers typically requires adjustments to Brazilian realities, which also needs to adapt your business strategies. Finally, sales channels and cost structures must be clearly defined so that investments can be accurately estimated.
1
Analysis
In-depth diagnosis of the Brazilian market, sectoral, competitive, regulatory and taxation
2
Adaptation
Adapt business strategies, value proposal and positioning
3
Activation
Commercial operations and distribution channels
4
Assessment
Following up operations performance and results
Our Services To Support Your Company
MARKET ANALYSIS
GO-TO-MARKET
DEPLOYMENT PLAN
For companies that need to understand the market before investing
Do you have an European product or service and want to know: Is there real demand in Brazil? What is the size of the market? Who are the competitors? What is the best entry strategy?
For companies that are ready to enter and need a complete roadmap
This is our flagship service. We combine strategic analysis with operational design to create a detailed, achievable, and results-oriented entry plan.
For companies that already have the plan and need support in execution
Deployment is a hardworking phase that need a plan and a local support to follow-up actions and be its eyes.
Get to know our team of senior experts
Sandro Gomes
Senior Consultant Partner
Extensive experience in strategy, marketing, and sales in large national and multinational companies. He has completed dozens of projects in strategic planning, market intelligence, and sales funneling. Holds a degree in Chemical Engineering from UFRJ and a specialization in Marketing and an MBA from FGV.
Antonio Carlos Cavalcanti
Senior Consultant Partner
Specialist in business strategy, marketing, and sales. He has extensive experience in developing strategic planning, sales planning, and building high-performance sales teams. Holds a Master's degree in Business Administration from UFMG and is an associate professor at FDC.
Our Crew Members in Brazil
A senior and specialized team to support you in all aspects of your Go-To-Market project in Brazil.
Professionalism, high ethical standards and commintment with your results.
Here is What Happens Next
Step 1: Click the button below and fill out the short application form (takes 2 minutes)
Step 2: We will review your situation and see if we are a good fit
Step 3: We will schedule a free 30-minute strategy call to map out your plan
Step 4: If plan makes sense for you, we kick off your project.
Mr. Sandro Gomes
sandro@crosvision.com.br
+55 41 99643 6463
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